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There are only two priorities for a start-up: Winning the market and not running out of cash. Running lean is not an end. For that matter, neither is running fat. Both are tactics that you use to win the market and not run out of cash before you do so. By making “running lean” an end, you may lose your opportunity to win the market, either because you fail to fund the R&D necessary to find product/market fit or you let a competitor out-execute you in taking the market. Sometimes running fat is the right thing to do.

The phrase ‘I don’t have time for’ should never be said. We all get the same amount of time every day. If you can’t do something it’s not about the quantity of time. It’s really about how important the task is to you. I’m sure if you were having a heart attack, you’d magically find time to go to the hospital. That time would come from something else you’d planned to do, but now seems less important. This is how time works all the time. What people really mean when they say ‘I don’t have time’ is this thing is not important enough to earn my time. It’s a polite way to tell people they’re not worth your time.